It’s Bigger than Hip Hop

Yesterday I had the great pleasure of meeting with Jonathan ‘Ozzie’ Oswald of The Hip Hop Chip Shop and finally trying their food that I’d salivated over so much while building their website, when they came to Sheffield for Peddler Market. I had met Ozzie before but this was the first time I got to meat his team and sink …

The Hip Hop Chip Shop in the Guardian

Today was a proud day. Today was the day a logo I designed appeared on the front cover of the Guardian’s G2 supplement. Needless to say I popped out and bought a copy, and will be framing it and hanging it on the wall of the Instadesign studio. You can read the article here. Of course, I can’t take the …

The Medjool Date Company Website is Faster than 98% of Tested Websites!

We have just launched a simple but effective, clean and tidy little e-commerce website with the sole purpose of selling and purveying information about just one delicious product: medjool dates. It’s always a pleasure to promote something that you love, and medjool dates have been my favourite dried fruit ever since the first time I tasted one – they truly …

Food Packaging for Deli Breaks

Deli Breaks, a subsidiary of┬áRiver Village Foods, approached us in September 2012 with an idea for a range of wholesome ready-to-eat microwaveable meals. This was to be our first food packaging… in fact our first product packaging brief, so we were excited to get stuck in. We went on quite a journey, as the exact nature of the product changed, …

Identity for River Village Foods

We were approached by Lancaster based farm food wholesaler, River Village foods, in early 2011. They were looking to create a clean, professional identity for their growing business. We did just that and designed a selection of logotypes with a hint of vintage, and some stationery and banners to go with them. Here is a sample of the results:

Menu for Love 2 Eat

A small but beautiful cafe & restaurant in Didsbury wanted a vintage feel to their new food menu, but didn’t want a total re-brand. We took the existing logo and colour scheme, dialed it down a touch, and put together a menu we feel matches the fusion of modern and boutique styles found at the eatery.